CLEVELAND, OHIO, November 5, 2018 —TFS® announced that company founder and CEO Mark C. Perna will present a preconference workshop and concurrent session at ACTE’s CareerTech VISION 2018 Conference. The conference, which will take place November 28–December 1, 2017, will be held at the Henry B. Gonzalez Convention Center in San Antonio, Texas.

Mr. Perna’s four-hour preconference workshop is titled “Maximize Enrollment, Retention, and Performance by Mastering the New CTE Narrative” and will be delivered on Wednesday, November 28, from 1:00–5:00pm in room 214A. Mr. Perna will share innovative strategies to leverage CTE’s exclusive advantage, including the TFS Education with Purpose® philosophy, the Career Tree® classroom tool, the Light at the End of the Tunnel strategy, how to combat CTE stigmas by creating a powerful narrative, key generational insights, and other topics of interest to the educational community.

On Friday, November 30, from 10:30–11:30am in room 221D, Mr. Perna will present his concurrent spotlight session titled “Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations.” In this session, Mr. Perna will discuss how the question “why?” influences young people’s decision-making process, along with the best practices and tools to enroll, retain, motivate, and graduate them in greater numbers.

Both sessions are expected to draw significant attendance and are designed to be beneficial to staff in all areas of education, including high school and college administrators, teachers, and critical support staff members. Each presentation will be followed by a book signing of Mr. Perna’s best-selling book Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, which will be available for purchase at the onsite ACTE book store.

Mr. Perna, a proud member of ACTE, has many years of experience helping schools, districts, businesses, and state organizations nationwide increase enrollment, retention, and performance with Generation Y and Z students. As an education thought leader, Mr. Perna has pioneered many international best practices for engaging and influencing the younger generations in today’s competitive educational marketplace.

Touted as the premier annual gathering of CTE professionals in America, CareerTech VISION 2018 is hosted by the Association for Career and Technical Education (ACTE), the largest national education association dedicated to the advancement of education that prepares youth and adults for careers. The conference features 300+ concurrent CTE sessions, a comprehensive expo, the “STEM is CTE Symposium,” awards banquet, and networking opportunities.

At the expo, the TFS team will host Booth #521 to demonstrate the company’s innovative CTE products and services, including the Career Tree®.

Interested parties may register for the 2018 ACTE CareerTech VISION Conference here.


About Mark C. Perna and TFS

TFS, whose mission is to share and support its clients’ passion for making a difference, is a full-service strategic consulting firm founded by international education expert Mark C. Perna. A noted voice on today’s younger generations, Mr. Perna has many years of experience addressing industry leaders on the topic of expanding their reach in an increasingly global marketplace and has devoted his career to education and workforce training. At TFS, he heads an energetic team of talented professionals who share his vision of making a bigger difference, working with educators and employers of all sizes across North America to deliver significant gains in recruitment, retention, and performance rates.