PR graphics_White PaperCLEVELAND, OHIO, June 29, 2015 — Tools for Schools™ (TFS) announced the digital publication of Tooling U-SME’s white paper, “Embracing Millennials: Closing the Manufacturing Skills Gap and Gaining a Competitive Advantage.” TFS founder Mark C. Perna is prominently featured in the publication as a recognized authority on generational dynamics, workforce issues, and best practices for employers and educators working with the Millennial Generation.

Mark C. Perna has over 16 years of experience partnering with organizations of all sizes to increase recruitment, retention, and performance with Generation Y. Of this generation, he says, “Don’t tell them what they can’t do; tell them what they can do to thrive and be successful. Like most employees, millennials succeed when they are motivated from within — when they’re the right workers, in the right jobs, for the right reasons. When they feel the branch creak beneath them and catch the urgency of their own dreams, they will create their own success.”

The white paper, which was published on June 23, 2015, is available for free download at and is expected to have a positive impact on the manufacturing community that Tooling U-SME serves. In addition to Mark C. Perna’s generational insights and strategies, the piece also features several manufacturers’ perspectives, training best practices, and Millennial profiles and statistics.

About Mark C. Perna and TFS
TFS, whose mission is to share and support its clients’ desire to make a difference, is a full-service strategic marketing and consulting firm founded by national workforce development expert Mark C. Perna. Mark, a noted voice on Generations Y and Z, has over 17 years of experience working with Fortune 500 companies and has devoted the last 16 years to workforce training and education marketing. At TFS, Mark heads an energetic team of talented professionals who share his vision of making a bigger difference, working with educators and employers of all sizes nationwide to deliver significant gains in recruitment, retention, and performance rates.