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Career Tree®

Inspire and empower students to complete their course of study—and thrive.

How It Works

Career Tree

Redefining Career Exploration

Today, the world has changed and it’s more imperative than ever to connect, engage, and answer why for young people. The Career Tree is an innovative perspective on doing just that—empowering you to deliver a dynamic competitive advantage to every young person you serve.

By driving ongoing dialogue, the Career Tree shows students and trainees what’s possible and how to get there. Powerful career exploration, goal-setting, and self-discovery motivate them to set career and lifestyle goals, see the relevance of their education, and perform at a higher level.


Teachers and student reviewing creative tree

Changing the Narrative

In the Career Tree, you are leveraging a powerful narrative that focuses on the tremendous competitive advantage you deliver. Students, parents, legislators, and stakeholders need to know how your programs and pathways expand rather than limit young people’s opportunities—and now, you can tell this story.

This compelling narrative is instrumental in attracting and retaining significantly more of the right students, in the right programs, for the right reasons. Contrary to the old stigmas, career-focused learning opens up viable and rewarding careers at all levels. The Career Tree helps you shift this paradigm—creating a new understanding of your programs’ quality and empowering your entire organization to speak the same winning truth.

Attract & Retain
The RIGHT Students

The Career Tree is a game-changing classroom tool that can be adapted to many learning environments, including:

  • High schools
  • Middle schools
  • K–12 districts
  • Special needs classrooms
  • Technical and community colleges
  • Universities
  • Workforce development settings
  • Adult education centers
  • And many others

The Career Tree integrates with your existing curriculum to drive ongoing conversation, research, career exploration, goal-setting, student engagement, and in-class collaboration. Whether they’re headed to college, specialized postsecondary training, the military, or right into their career, the Career Tree equips young people to go with purpose, pursue their passion—and succeed.

Career Tree Case Studies

Hundreds of people across the country are using the Career Tree to make a bigger difference for their students, organization, and community. Here are a few real-world results our clients are experiencing.

OSTC Oakland Schools Technical Campuses Career Tree Case Study

Next-Gen Career Exploration at Oakland Schools Technical Campuses

The Career Tree has broadened student horizons while helping OSTC comply seamlessly with new state legislation.

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York Tech College & Career Ready Case Study

Creating Future Ready Students with the Career Tree at York Tech

At York Tech, the Career Tree has transformed the narrative around career-focused education in the community.

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Tools and Strategies:
What You Get

Online Portal

Our secure, login-based TFSCareerTree.Com resource portal empowers your team with 24/7 access to all the training, knowledge, and tools to use your Career Trees to the fullest. Constantly updated with new best practices and features, this dashboard delivers everything you need to launch, promote, and grow the Career Tree throughout your organization, including:

  • Comprehensive, video-based learning management system to train your team
  • Administrator Operations Guide (coming soon)
  • Instructor Curriculum Guide, designed with your logo and colors
  • Robust Classroom Materials and Worksheets, branded with your logo and colors
  • Emerging best practices, strategies, checklists, and tools
  • And more!
Enrollment & retention creative services element

Collateral Materials

Our professionally designed and finished collateral materials bring the Career Tree to life in your organization, seamlessly expanding your brand and providing a crucial focal point for classroom engagement and community awareness. These materials include:

  • Interactive Wall Graphics, customized and branded for your individual programs and pathways
  • Career Leaf Labels for students/trainees to post their name and career goal on the graphic
  • Alumni Leaf Labels to illustrate the successful careers of your graduates on the graphic
  • Portable Banners, customized to your unique education and career pathways
  • Other printed materials specially designed for your unique needs are available upon request
Mark C Perna speaking to a group of teachers

Organizational Kick-Off

We also offer virtual and in-person professional development to kick off your Career Tree culture and get everyone in your organization on board. Contact us to find out more.

Get In Touch

To find out more about how the Career Tree can transform your organizational culture, get in touch via this form. We’ll send you pricing and further information to launch your Career Tree journey.

Reach Out Today

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