Though your organization delivers tremendous value to your students and trainees, you may also find yourself the best-kept secret in town. Perhaps it’s time to change that dynamic by telling a compelling story within your community. At TFS Results, we know how.
As experts in education and workforce development marketing, we have the strategies and tools to brand and market your organization effectively. From brand development to mailing services, social media marketing to full tactical campaigns, we’ll strategize, design, and deliver an impactful brand and message that will resonate with your target audience—and beyond.
Get the word out—and attract more of the right students, in the right programs and pathways, for the right reasons.
Strategic Branding & Design
As an organization, your brand is your story: the reason that people recognize your name, message, and value. At TFS Results, we believe that a strong brand is so much more than a sharp logo and tagline. A strong brand starts with the philosophy behind your name that makes you unique, inspires confidence, and compels respect.
Whether you’re seeking to enhance your established image or you’re starting from square one, we’ve got the knowledge and tools to further your journey. You will:
- Crystallize your identity: Drill down to the core of who you are as an organization with a custom brand construct, logo design, and creative communications to build brand equity and community awareness.
- Develop your narrative: Find out what messaging resonates with each of your target audiences—and how to tailor your core narrative to convey value to each unique segment.
- Maximize your image: Leverage our professional design expertise to underscore the quality of your offerings and leave a positive impression on each recipient.
Take your brand to the next level with our strategic branding and design services.
Print & Direct Mail Campaigns
For more than 25 years, we’ve specialized in getting your message into the right hands. From postcards and catalogs to brochures, letters, and more, our direct mail solutions arrive in-home, on time. Visually impactful and thoughtfully written, these compelling pieces effectively grab the reader’s attention. You will:
- Get creative: Our professional, compelling designs will catch your audience’s eye, promoting engagement, follow-through, and the results you want to see.
- Get it there: Our seamless mailing and project management services ensure that your materials arrive on time, every time, to everyone they need to reach.
- Create a full campaign: Explore our recommendations for an effective and comprehensive tactical plan tailored to your needs, including brochures, banners, sell sheets, postcards, catalogs, and more.
When staying in touch with your community is more important than ever, take the direct route.
Content Development
Putting the totality of your brand into words is a challenge—but we’re here to help. The right words can make all the difference in getting more of the right students, in the right programs and pathways, for the right reasons. Our professional copywriting services will showcase your incredible value in the community for each audience. You will:
- Amplify your voice: Our experienced team will craft a message based on your prospects’ demographics, priorities, and needs—expanding your influence in their decision-making process.
- Ensure brand continuity: We will enhance and develop your message while staying in touch with your current brand presence.
- Build a powerful repertoire: Your library of on-brand communications will grow with each piece we complete, giving your team new tools to tell the story.
Start using the right words—and get more of the right students, in the right programs and pathways, for the right reasons.
Social Media Experience Webinars
The social media experience (SMX) is the result of a series of online activities designed to personalize interactions by eliciting emotion. This creates higher engagement and stronger, deeper, ongoing relationships with your community. Our social media webinars will show you how to leverage SMX to get more of the right students, in the right programs, for the right reasons.
- Master online engagement: We’ll cover how to successfully utilize social media, site traffic and analytics, search engine optimization, integrated digital marketing campaigns, and more.
- Reach your audience where they’re at: We’ll uncover the best channels for your target audiences and how to customize your message on each platform for maximum impact.
- Turn prospects into students: With an ongoing and decisive message, your social media presence will recruit more of the right students—and help retain them through completion.
Leverage our social media expertise—and start winning on the social front.
Shareable Promo Videos
Want to attract more people to your virtual or in-person event? You can tell a quick and compelling story using our custom, shareable promo videos. Crafted for social media impact, your video can bridge the attention gap between your message and the way that young people consume media. Your brand will stay front and center with the colors, logo, music, and message to increase your reach and attract more of the right students. You will:
- Engage your audience: When it comes to engagement, videos perform at a higher level than just text and images.
- Expand your reach: A shareable video can travel far, showing your organization in its best light and reaching new audiences with your message.
- Enhance your brand: A dynamic, professionally designed video will strengthen your brand and showcase your organization as the leader that you are.
Let’s start your custom video today and show your value in action.
Let’s Talk
Stop being the best-kept secret in town and experience the competitive advantage of our creative services—maximizing your enrollment, engagement, and retention results. Contact us today to get started.