In our fast-paced Webinars and Workshops, dynamic education expert Mark C. Perna reveals how your organization can connect, engage, and answer why at a whole new level in today’s competitive educational and training landscape.
- Webinars: These live Zoom events are open to anyone, anywhere who wants to make a bigger difference for today’s younger generations. Ranging from 1–2 hours, these fast-moving sessions deliver an inside look at the strategies and tools that are making a difference nationwide.
- Workshops: If you’re looking to create maximum impact, schedule a Deep Dive Workshop created specifically for your organization. These full- or multi-day events are customized around your needs and delivered with a full understanding of where your organization currently sits on the path to change. Virtually or in-person, Mark will craft your workshop to address what you want to achieve and inspire action.
Dive deeper with the thousands of career center, K–12 and college administrators, teachers, and critical support staff members who have used Mark’s nationally acclaimed best practices and strategies to revolutionize enrollment, engagement, retention, and performance rates.
Life changing after being in guidance counseling for 17 years. I’m going to change the way I guide and interact with kids.
Mark was the most colorful speaker I have ever heard in 27 years in education.
You make me want to be a better teacher, thank you.
Dynamic, real world, very relatable.
So excellent! Depth, story and practical application to change our educational paradigms!
Fantastic energy and meaningful, actionable ways to facilitate change.
Mark has helped to transform the way we talk about and deliver education in our system. His expertise is unmatched and helps to foster dynamic outcomes for our educators, industry partners, and students.
The Webinar Experience
From professional speaker Mark C. Perna, discover the secrets of delivering an unforgettable presentation to inspire and motivate your listeners—both virtually and in person.
Upcoming Live Webinar:
“Presenting a Captivating Message to Compel Your Listeners to Action”
March 25, 2021 | 3:00–4:00pm EST | $20/person

In every context, from the classroom to everyday conversations, we’re always presenting our ideas and knowledge to others. In this riveting live webinar, join master communicator Mark C. Perna to discover the secrets of delivering your message in the most compelling way possible.
A lifelong professional speaker, Mark has mastered the art of delivering a presentation that people can’t forget. Now, you can apply his powerful speaking strategies to make a bigger difference with students, parents, colleagues, and community stakeholders—both in person and virtually.
For more than two decades, Mark has been engaging audiences across North America through his dynamic in-person keynotes. When the pandemic struck, Mark reinvented his communication strategies for a newly remote world. Today, he is winning the hearts and minds of virtual audiences everywhere—and you can do the same.
In this live 1-hour webinar, you’ll discover how to:
- Hook your audience right from the start—and keep their attention
- Use the power of story to build rapport with diverse groups
- Craft and tell a powerful story that drives your point home
- Tailor your material to each unique audience and setting
- Drive interaction without interrupting the presentation flow
- Bring your message full circle to the action you want your listeners to take
Join the teachers, administrators, and business leaders who are discovering the secrets of a captivating presentation—and start winning the hearts and minds of your many audiences!
The Workshop Experience
Virtually or in-person, Mark delivers an unforgettable event that can transform your organization. Working closely with you to uncover where your organization both shines and struggles, Mark will craft a dynamic, actionable message to inspire your staff. They will walk away empowered with the tools to connect more effectively with students—and the inspiration to make a bigger difference.

Multi-day Experience
In a virtual or in-person format, Mark will cover all the knowledge and tools usually gained over a year of strategic planning and meetings, including initial timelines, drip sequence, program and organizational copy points, and much more. Mark will personally coach your leadership team at your location or virtually to ignite and accelerate your transformation process for lasting results.

Single-day Experience
You will work directly with Mark to identify what your organization needs most so that he can craft an experience entirely unique to your team. Whether virtual or on site, Mark will ensure that your audience is engaged, learning, and inspired to put their knowledge into action immediately.
In every deep dive workshop, Mark will recharge your professional passion by showing the truly profound difference you can make every day.
INSIGHTS
In a typical multi-day workshop, your team will gain incredible insight on the following:

Getting to Know the Why Generation
- The Millennials and Generation Z: what they think, why they think that way, and how we connect, engage, and motivate them
- The Why Generation: the reason that knowing why can positively impact their performance
- The Right Students: getting more of right students, in the right programs and pathways, for the right reasons

Finding the Light at the End of the Tunnel
- Retention & Engagement Strategies: blazing the Light at the End of the Tunnel for every student
- The Three Pillars of the Career-Focused Narrative: it matters how you tell the story
- Hearing the Branch Creak: learning to focus, plan, and take action
- The “For Now” Decision: helping students move forward even if they’re not sure of their direction

Shifting the Education Paradigm
- The Changing Landscape of Education: the world has changed and this has enormous ramifications for career-focused education, students, and communities
- Program Copy Points: making your message effective and engaging to attract more of the right students into your programs and pathways
- The Enrollment Funnel: how we strategically funnel more right students into right programs
- Dynamic Events: how to create unforgettable experiences for students, parents, and community
- Organization and Program Branding: image and narrative working together
- Counterintuitive Strategies: how being counterintuitive is a game-changer

Inspiring Action
- The Wade Factor: connecting, engaging, and answering why
- Staying Focused: how seeing the purpose changes everything for your staff and students
- Inspiration from Apollo 13: why a single line from this film can transform your perspective
- Pride in our Profession: why we do what we do
Educators everywhere are using these cutting-edge best practices to improve the outcome for their students, organization, and community—and your organization can be next. Contact us today and get energized for your mission of making a bigger difference for your students and community!